The communications process has 2 useful models: a macro-model and a micro-model.
The macro-model of the communication process has 9 elements as shown in the figure.
- The first two are the major parties in a communication: sender and receiver.
- Two represent the major communication tools: message and media.
- Four represent the major communication functions: encoding, decoding, response and feedback.
- The last element in the system is noise (random and competing messages that may interfere with the intended communication)
The model emphasizes the key factors in effective communication. Sender must know what audiences they want to reach and what responses they want to get. They must encode their messages so that the target audience may decode them. They must transmit the message through media that reaches the target audience and develop ffeedback channels to monitor the responses. The more the sender’s field of experience overlaps with that of the receiver, the more effective the message is likely to be.
From: Marketing Management, Philip Kotler – Kevin Lane keller, editia a V-a
Categories: communication
Tagged: channel, communication, decoding, econding, feedback, marketing, media, message, receiver, response, sender
1. Centering Your Focus on Your Company, NOT On Your Prospects
2. Not Knowing Everything About Your Prospects And Their Problems
3. Not Knowing What Specific Benefits Your Product/Service Provides
4. Not Taking the Time to Qualify Your Prospects BEFORE You Spend ANY Money Marketing Your Products to Them
5. Focusing Your Marketing Communications To The Masses-Not Speaking Directly To Your Prospect
6. Not Using the Most Powerful First Line of Your Document to Attract Attention.
7. Not Giving Your Prospect a Compelling Reason to act immediately: While You Have Their Attention!
8. Not Using Testimonials in ALL Your Marketing Communications
9. Not Offering a Guarantee of Satisfaction
http://www.ultimatewealth.com/top10.htm
Categories: Top
Tagged: 10, 9, marketing, mistake, mistakes, Top
7 stept for small marketing business success:
1) Narrow your marketing focus to ideal customers
2) Differentiate or compete on price
3) Create marketing materials that educate
4) Lead generate to be found instead of hunt
5) Create a lead conversion process
6) Harness technology and the Internet
7) Live by the calendar
http://www.ducttapemarketing.com/blog/
Categories: Business
Tagged: Business, marketing, success
