1. Centering Your Focus on Your Company, NOT On Your Prospects
2. Not Knowing Everything About Your Prospects And Their Problems
3. Not Knowing What Specific Benefits Your Product/Service Provides
4. Not Taking the Time to Qualify Your Prospects BEFORE You Spend ANY Money Marketing Your Products to Them
5. Focusing Your Marketing Communications To The Masses-Not Speaking Directly To Your Prospect
6. Not Using the Most Powerful First Line of Your Document to Attract Attention. 7. Not Giving Your Prospect a Compelling Reason to act immediately: While You Have Their Attention!
2. Not Knowing Everything About Your Prospects And Their Problems
3. Not Knowing What Specific Benefits Your Product/Service Provides
4. Not Taking the Time to Qualify Your Prospects BEFORE You Spend ANY Money Marketing Your Products to Them
5. Focusing Your Marketing Communications To The Masses-Not Speaking Directly To Your Prospect
6. Not Using the Most Powerful First Line of Your Document to Attract Attention. 7. Not Giving Your Prospect a Compelling Reason to act immediately: While You Have Their Attention!
8. Not Using Testimonials in ALL Your Marketing Communications
9. Not Offering a Guarantee of Satisfaction
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